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Executive Gifts
You can probably think of quite a few occasions when executive gifts would be appropriate and useful. They can be used as a reward for excellent executive performance, to show appreciation to established clients, or even to help attract potential clients. Gifts are also often used as incentives to promote better employee relations, and/or to motivate improved performance.
It should be noted that the quality of the executive gifts should always reflect or exceed the status of the intended recipients. For example, it simply would not be appropriate to give a cheap ballpoint pen to the vice president of a large corporation. Executive gifts for those in high corporate positions should be more along the line of engraved pen sets with gold leafing, or a marble paperweight with gold or platinum veining. It can be appropriate at times, however, for expensive executive gifts to be given to non-management employees if the gifts are rewards for truly outstanding performance.
Executive gifts, most especially those given to clients or potential clients, should reflect the business of the people or companies who are giving the gifts. A company that sells boats could give gifts with a maritime theme; a real estate company could give gifts such as decorative home items or ceramic or crystal house figurines. The key is to make sure that the gift will always remind the recipient of a particular company.
Executive gifts may be quite elaborate, depending on the reason they are being given. Incentive or appreciation gifts for top level executives can include such high-priced items as cars, boats, or even the use of a company vacation condo for a certain period of time. In general, the extravagance of the gift reflects the occasion, the status of the recipient and, of course, what the giver is hoping to express or achieve.
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